The Daily Mail says that consumers are becoming increasingly concerned about the impact they’re having.
“Not so long ago, a good day’s shopping was represented by unbridled credit card abuse and armfuls of carrier bags — preferably glossy paper ones with smart rope handles”
“Today, shopping for the sheer pleasure of it is no longer enough. We want more than something new and pretty to take home - we want to know we made the world a better place by buying it and that the bag we’re carrying didn’t damage the environment”.
Carrying a visibly eco-friendly bag now has the kind of cachet that carrying an expensive designer bag does, that such concern puts you into the bracket of people like Scarlett Johansson, Gwyneth Paltrow and Julia Roberts.
This generation of protesters may not be making placards and taking to the streets, but they’re making big business sit up and take notice.
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